CRM & Loyalty Program
Frame the CRM strategy : ambitions, objectives, types of benefits and partnerships for the loyalty program
From customer identification to one to one communication marketing plan, it is important to define your objectives and KPis
A CRM or a Loyalty Strategy is not a small thing. It requires to educate people in your organization ad have the right team structure.
Strategies include cross-channel organization, e-commerce performance analysis and synergies between the different business verticals
Do i need a loyalty program or a CRM strategy ? That's the kind of question you need to be able to answer in order to ensure you go in the right direction.
Like any business initiative, before engaging an investment on a CRM software or Loyalty engine it is important that you start first
Customer relational strategy
Customer orientation, Relational positioning, Relational multichannel strategy
Loyalty programs, Multichannel animation plan, Campaign performance
Cross-channel customer interactions
Internet, Mobile, Communities, Social networks
CRM tools and customer intelligence
Business requirements,Assistance in selecting CRM tools, Customer insight development