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CRM and Loyalty Program

CRM & Loyalty Program

With more and more demanding customers with respect to the quality of products and services offered, organizations need to stay in touch with their clients to understand their needs and how to fulfill them.
  • 1

    Orientations

    Frame the CRM strategy : ambitions, objectives, types of benefits and partnerships for the loyalty program

  • 2

    Marketing Objectives

    From customer identification to one to one communication marketing plan, it is important to define your objectives and KPis

  • 3

    Organization

    A CRM or a Loyalty Strategy is not a small thing. It requires to educate people in your organization ad have the right team structure.

  • 4

    Omnichannel

    Strategies include cross-channel organization, e-commerce performance analysis and synergies between the different business verticals

  • 5

    Loyalty Program

    Do i need a loyalty program or a CRM strategy ? That's the kind of question you need to be able to answer in order to ensure you go in the right direction.

  • 6

    Business Plan

    Like any business initiative, before engaging an investment on a CRM software or Loyalty engine it is important that you start first