CRM & Loyalty Program
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1
Orientations
Frame the CRM strategy : ambitions, objectives, types of benefits and partnerships for the loyalty program
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2
Marketing Objectives
From customer identification to one to one communication marketing plan, it is important to define your objectives and KPis
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3
Organization
A CRM or a Loyalty Strategy is not a small thing. It requires to educate people in your organization ad have the right team structure.
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4
Omnichannel
Strategies include cross-channel organization, e-commerce performance analysis and synergies between the different business verticals
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5
Loyalty Program
Do i need a loyalty program or a CRM strategy ? That's the kind of question you need to be able to answer in order to ensure you go in the right direction.
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6
Business Plan
Like any business initiative, before engaging an investment on a CRM software or Loyalty engine it is important that you start first
![](https://www.khaleejdigital.com/wp-content/uploads/2017/03/pdmediaic1.png)
Customer relational strategy
Customer orientation, Relational positioning, Relational multichannel strategy
![](https://www.khaleejdigital.com/wp-content/uploads/2017/03/pdmediaic2.png)
Relationship marketing
Loyalty programs, Multichannel animation plan, Campaign performance
![](https://www.khaleejdigital.com/wp-content/uploads/2017/03/pdmediaic3.png)
Cross-channel customer interactions
Internet, Mobile, Communities, Social networks
![](https://www.khaleejdigital.com/wp-content/uploads/2017/03/pdmediaic4.png)
CRM tools and customer intelligence
Business requirements,Assistance in selecting CRM tools, Customer insight development